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1. 到底什么是创意?
2. 创意-方法一:让基本信息更有趣
3. 创意-方法二:让消费者记住你的产品(上)
4. 创意-方法二:让消费者记住你的产品(下)
5. 创意-方法三:用好新媒体
6. 创意-方法四:戏剧化呈现
7. 创意-方法五:从视觉上突出问题
8. 创意-方法六:和竞争者的产品对比
9. 创意-方法七:讲一个有趣的故事
10. 创意-方法八:从产品外观切入
11. 创意-方法九:突出产品个性
12. 创意-方法十:滑稽模仿 (上)
13. 创意-方法十:滑稽模仿(下)
14. 创意-方法十一:让消费者成为英雄
15. 创意-方法十二:视觉化夸大利益点
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