The Storm 2023 – A Timeless Method To Build An Unshakeable Online Business, Amplify Your Impact & Take The World By Storm
Level 1: Story Trinity
The 3 Types of Stories That Sell
Discover the foundational storytelling techniques that shape today’s most memorable marketing campaigns. In Level 1, you’ll learn how to tell aligned, relevant and valuable stories with The Story Trinity – our 3-step method for amplifying empathy, creating loyalty and connecting with your customers in a way that A.I. could never replicate. Then you’ll discover the 5x5x5 Multiplier Strategy that we use at the Copy Posse to automate and systemize storytelling. With this process, you’ll create your very own Story Inventory so you NEVER run out of powerful and persuasive content ideas ever again.
Level 2: Trust Campaigns
Proven Content Marketing & List-Building Formulas
Buyer behavior has changed massively over the past decade. With overwhelming options available and a cacophony of content around every corner, customers today need more time and more trust before they can commit. In Level 2, you’ll learn the omni-channel marketing strategies and list-building formulas we follow to easily publish thousands of content touchpoints a year, create desire that inspires action and build our email list on auto-pilot. You’ll walk away from this session with a proven and repeatable action plan for establishing unshakeable long-term trust with your community.
Level 3: Offer Blueprint
How To Create, Template & Automate Sales
Whether you’re planning your first launch or expanding your current offerings, my 7-Step Offer Creation Blueprint will help you ideate, create and launch your next product from start to finish. In Level 3, you’ll learn the 4 “funnel perspectives” that are essential to positioning your offer, plus the key conversion triggers and persuasion principles that will make it absolutely irresistible to your dream customer. Then I’ll share how we initiate, template and automate revenue with my 3-Phase Promotion Plan and give you the exact checklists and frameworks we use to streamline our marketing efforts.
Level 4: Roadmap Design
The 6-Step Pathway To More Profit
Designing your business roadmap is just as much about your customers’ growth as it is about yours. When you help your customers solve bigger challenges, inspire them to say yes to new opportunities and intentionally guide them every step of the way, they’ll stay in your orbit for years. At the Copy Posse, 80% of our revenue comes from existing customers, which means lower costs and greater impact. In Level 4, you’ll discover how we strategically design future product pathways to elevate customer lifetime value, create transformational brand experiences and massively increase profits.
Level 5: Marketing Playbook
The 3 C’s of Persuasive Messaging
The secret to automatic sales is to strategically reverse-engineer commitment in your marketing. In Level 5, you’ll discover my core marketing philosophy and the foundational concepts you MUST identify before selling anything. With my 3-Step Marketing Playbook, I’ll show you how to prime your audience to buy, design a compelling campaign, and craft captivating messaging for any medium. With 16 powerful hooks to grab and keep attention, 23 psychological triggers to become instantly more persuasive and my 5-step framework to overcome any objection, you’ll leave this session with everything you need to take the world by STORM.
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