WHAT DO YOU GET?
The course is divided into 7 comprehensive Modules
Each module builds on the previous one, guiding you step by step from beginner to fully equipped to launch high-performing, profitable ad campaigns.
MODULE 1: Building Strong Foundations
Lesson 1:Introduction
Lesson 2:Facebook Pixel and the Conversions API
Lesson 3:How Does the Facebook Pixel Identify Its Target Audience?
Lesson 4:iOS 14.5 and Its Impact on Facebook Advertising
Lesson 5:How Can I Tell If My Facebook Pixel Is Properly Trained?
Lesson 6:Ad Accounts Also Undergo Training
Lesson 7:Know Your Numbers or Don’t Advertise at All!
MODULE 2: Befriending The Algorithm
Lesson 1:Introduction
Lesson 2:How Facebook Optimization Works
Lesson 3:Why You Should Optimize for Purchases or Leads Instead of Earlier Funnel Events
Lesson 4:Why Traffic Ads Are Ineffective and Why You Should Avoid Them
Lesson 5:Why My Campaigns Perform Better in the First 24–48 Hours
Lesson 6:How Duplicating Campaigns Can Save You Time and Money
Lesson 7:Recap of the Optimization Process
Lesson 8:Third-Party Apps and Reporting: Statistical Modeling Explained
Lesson 9:Why Checkouts Are Important Nowadays – The Challenge of Delayed Reporting
Lesson 10:Why You Should Launch Ads at 6 AM
Lesson 11:Budgets Are Daily—Don’t Spend Less Than You Should!
Lesson 12:Understanding Facebook Ads Placements
Lesson 13:Why Excluding Past Clients Is a Mistake
Lesson 14:Don’t Mix Different Creative Styles in One Campaign
Lesson 15:Be Wary of Bad Engagement
Lesson 16:When to Add New Creatives to a Performing ASC CBO Campaign
Lesson 17:The Initial Randomness of Results and the Formation of Hot Pockets
Lesson 18:Why Consolidation Fails and Why You Should Target Multiple Hot Pockets
Lesson 19:Where Hot Pockets Are Formed
Lesson 20:How to Start with a New Pixel
Lesson 21:How to Interpret CPMs Effectively
Lesson 22:How to Manage AOV Fluctuations
MODULE 3: Refining Your Arsenal
Lesson 1:Introduction
Lesson 2:The Crazy Method
Lesson 3:The Crazy Method for Lead Generation
Lesson 4:The Stacked LLA Method
Lesson 5:The Blender Method
Lesson 6:CBO / Advantage Budget Campaigns
Lesson 7:ASC: Advantage+ Shopping / Sales Campaigns
Lesson 8:The Rapid Fire Method
Lesson 9:Retargeting Structure in Ad Accounts: How Much and When
Lesson 10:Using Post IDs Effectively
Lesson 11:Catalog Ads
Lesson 12:Flexible Ads (Formerly Dynamic Creative Ads)
MODULE 4: No Limit Scaling
Lesson 1:Introduction
Lesson 2:How Does an Ad Work? – The Bell Theory
Lesson 3:Why Spending Less Means Better ROAS
Lesson 4:The One-Campaign Structure and What They Teach All Over the Internet
Lesson 5:The Concept of the Learning Phase
Lesson 6:The 20% Scaling Rule and How to Use It
Lesson 7:The Daily Loop Theory: The Complete Mindset on Creatives (Real Case Studies)
Lesson 8:The Pain Point Method (Using ChatGPT)
Lesson 9:Review Cluster Analysis (Using ChatGPT)
Lesson 10:Why Working with Average Results Is Important
Lesson 11:Good and Bad Periods – Attack Periods – Promotions and Offers
Lesson 12:Scaling Across Multiple Countries
Lesson 13:Testing While Scaling: The One-Variable Rule
Lesson 14:Identify Where Your Numbers Fail and Why You Can’t Scale
Lesson 15:How to Tell If Your Creatives Are Helping You Scale
Lesson 16:If It Is Too Easy, You Haven’t Scaled Enough
Lesson 17:The Usain Bolt Concept
MODULE 5: What They Don’t Tell You
Lesson 1:Introduction
Lesson 2:Getting Banned or Shadowbanned on Facebook
Lesson 3:Why Payment Failures Are a Problem
Lesson 4:Facebook Representatives
Lesson 5:Can You Trust A/B Testing? Let’s Talk About Platform Simplification
Lesson 6:Should You Use Automated Rules?
Lesson 7:How to File a Copyright Claim Against People Who Copy You
Lesson 8:The Facebook Ads Library
Lesson 9:Incremental and Lift Studies
MODULE 6: Recap
Lesson 1:Introduction
Lesson 2:A Guide to Ads Manager Settings and Campaign Creation
Lesson 3:Audiences and How to Create Them
Lesson 4:Events Manager: What to Look For
Lesson 5:Other Key Elements: Facebook Page Score and Ad Account Settings
Lesson 6:Setting Up Your Columns and Explaining All the Metrics
MODULE 7: Putting It All Together
Lesson 1:CBO / ASC Optimization (Live Ad Accounts Case Studies)
Lesson 2:Cost Caps / Bid Caps (Live Ad Accounts Case Studies)
Lesson 3:A Sneak Peek at the Inner Circle (Live Ad Accounts Case Studies)
Lesson 4:The Chosen 5 (Live Ad Accounts Case Studies)
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Product Details: https://tinyurl.com/3tfwrmh5
File size: 40.1GB
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