Who is Augment for?
Aspiring Entrepreneurs
Learn the tools you need to start a business—from idea stage to scaling and beyond.
Startup Founders
Learn how to inspire teams and create a culture of high performance, trust, and ambition.
Business Owners
Bring your business to the next level with real-world growth strategies.
Here’s What You Get:
720+ Classes
40 hours of Content
Office Hours
LinkedIn Certificate
Downloadable PDFs
Interactive Case Studies
Lifetime Access
Community Platform & Events
01. Strategy & Innovation
11 modules
20 lessons
This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.
This module covers:
The Problem-Oriented Mindset
Steve Blank’s Value Proposition Formula
Assessing Market Opportunities
Market Sizing: Waze’s Qualification Matrix
Picking the right Business Model
The Customer-Centric Approach
The Customer Discovery Journey: Lessons from Airbnb and Netflix
Waze’s Customer Segmentation Framework
The Product Adoption Curve
02. Entrepreneurship
8 modules
20 lessons
Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.
This module covers:
The Entrepreneurial Mindset
The Three Ingredients of a Business Idea
Building an Minimum Viable Product
Blue Ocean vs. Red Ocean Markets
Learning from Failure
Go-To Market Strategies
Picking the right Co-Founders
Competing with Giants: How Wikipedia beat Google
The Art of Pivoting
Bootstrapping vs. Raising Funds
Fighting Resistance: Lessons from Shazam.
03. AI for Business
8 modules
98 lessons
Master the mindset that separates casual AI users from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.
This module covers:
Mastering AI integration at Work
Avoid Errors at Work With AI With a Human in the Loop
The History of AI and What’s Next
Breaking Through Creative Bottlenecks
Using AI to Eliminate Friction and Drive Innovation
04. Leadership
13 modules
15 lessons
Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.
This module covers:
Setting stretch goals: the OKR Framework
The Sandboxing Framework
Aligning Missions, Goals and Results
Task Prioritization Techniques
Running Effective Meetings: Amazon’s Two Pizzas Rule
Understand and Combating the HIPPO Effect
Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt
Becoming a Heat Shield
Overcoming the Imposter Syndrome
The Anti-Complex Framework
05. Sales & Negotiation
9 modules
20 lessons
For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.
This module covers:
Discovering the Buying Motives
The Trusted Adviser Posture
Risk Reversal
The Two Types of Questions
The Power of Attitude
Being Assertive vs. Patient
Using the Voice of Customers
Mastering the Pitch
Building Your Personal Brand
AND MUCH MORE…
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File size: 35.3GB
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