TL;DR
Includes:
✓ Post prompts to help you land new clients
✓ Monthly feedback on your posts from Nicole
✓ LinkedIn post-writing calls every other week
✓ 6 months’ worth of hooks
✓ Canva templates, guides, etc.
✓ EditorGPT: AI content helper
Exactly what you get when you sign up for Soft Launch
Soft Launch Structure
MODULE ONE
We need to get the lay of the land before we dive in. There are loads of resources inside the course which will save you time as you go through – this is our chance to get to know them!
You’ll learn how to:
+ Make the most of resources
+ RSVP to our live calls
+ Request post feedback
LinkedIn Sales Page
MODULE TWO
Posting means noooothing if we cannot actually convert people on our profile. We’re going through section-by-section to optimise and improve your LinkedIn profile together.
You’ll learn how to:
+ Figure out your message
+ Build trust with your people
+ Share some personality ( ! )
Personal Brand
MODULE THREE
Before we post, we need clarity on what you’re selling, what makes you different to everyone else, and who you are speaking to. So that’s exactly what we cover in this module!
You’ll learn how to:
+ Develop your ‘one person’
+ Define your point of view
+ Include multiple passions
Preparing To Post
MODULE FOUR
The final stage of prep as we begin posting is learning how to become your own editor over the coming months! We’ll cover scheduling, self-editing and building consistency.
You’ll learn how to:
+ Use our secret ‘hook’ tool
+ Easily schedule content
+ Keep on track with posting
How To Format
MODULE FIVE
You can be the most eloquent person in the world but for social media, we need to understand accessibility, capturing attention and building intrigue – all while holding focus.
You’ll learn how to:
+ Create great hooks
+ Make content ‘skimmable’
+ Add value with visuals
Know Your Numbers
MODULE SIX
It’s easy to bury our heads in the sand when it comes to analytics but the reality is – they’re not as boring or scary as they’re made out to be. This quick module covers everything you need.
You’ll learn how to:
+ Locate your analytics
+ Read your metrics
+ Action what you learn
How To Hook Up
MODULE SEVEN
When it comes to LinkedIn, it’s all about the opening few lines before ‘see more’ – the hook. That’s why we have an entire module on how to recognise them and build them for ourselves.
You’ll learn how to:
+ Build a great hook
+ Attract your ideal audience
+ Build credibility with hooks
Your Visual Brand
MODULE EIGHT
Your images make up 80% of what someone sees in their newsfeed – but we’re still just adding in any old photo from our camera roll. Not any more. We’re getting strategic with our visuals.
You’ll learn how to:
+ Communicate with images
+ Tell a story visually
+ Take photos for LinkedIn
Pitching on LinkedIn
MODULE NINE
LinkedIn is a great place to start actively pitching your services. But we do it differently. No cold DMs, no pushy hard selling – this module shares perfect pitching guidance.
You’ll learn how to:
+ Prepare your pitch
+ Phrase your sale
+ Reach out to people
Signature Series
MODULE TEN
We are creatures of habit and we loveeee repetition and storytelling – so having a series your audience can associate with you is smart. This module covers different types of series content.
You’ll learn how to:
+ Find new followers
+ Convert existing followers
+ Build your own series
Soft Serve Funnels
MODULE ELEVEN
We are taking the traditional marketing funnel, modernising it, and applying it to LinkedIn. Learn how all the content you’ve been posting exists as part of a bigger strategy to win new clients.
You’ll learn how to:
+ Create ‘warm’ content
+ Convert with ‘hot’ content
+ Build your own funnel
Plan Your Content
MODULE TWELVE
By the time you reach this module, you should have been posting consistently on LinkedIn for six months. This module explains how to continue to grow beyond the post prompts.
You’ll learn how to:
+ Post more consistently
+ Plan ahead with content
+ Continue to build
About The Author
Hi – I’m Nicole.
Your Personal Brand Coach who will not tolerate ‘broetry’ on LinkedIn, believes there’s more to life than worrying about what time to post, and will always hold you accountable – but will do it so kindly you almost don’t even realise that it’s happening.
I used to think LinkedIn was just something you were supposed to have, but never use. DEFINITELY not for creatives. Working in marketing on personal brand campaigns across Instagram and beyond was my bread and butter. But fast forward to around four years ago when I started working with founders who wanted to post on LinkedIn – I started noticing how much easier and FASTER it was to get opportunities from there.
Let’s spill some LinkedIn tea:
I’ve seen a £3M investment deal done in the LinkedIn DMs
I’ve seen a Channel 4 documentary created about a retreat founder because of her LinkedIn
I’ve seen countless new businesses succeed and become booked up from LinkedIn
…it’s all from the founders posting their personal stories.
In the era of lip-syncing and pointing at text to a backing track of ‘trending audio’, I’ll be honest – I was relieved to find a solution that was focused on writing.
💢💢💢💢💢💢💢💢
File size: 10.7GB
Payment and delivery:
1. Please provide your EMAIL address in “message:” during checkout.
2. The download link will be emailed to you after payment has been confirmed.
🔥 All files will be delivered through Google Drive.
🔥 Lifetime Access
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Enjoy learning!
