A streamable training that teaches anyone how to run social media marketing at a high level.
Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.
There’s never been a better course to learn the complete skillset of a professional social media manager.
How Smart Social Will Help You Succeed
Your Instructor Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You’re in great hands!
New Curriculum The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies — so you know you’re getting the industry’s most up-to-date training.
How-to Videos Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.
Resource Library Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.
Recorded Q&As for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.
Guest Experts To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.
Weekly action items To hold you accountable and help you reach your goals.
You choose your speed All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.
PLUS $591 in Bonuses When you join Smart Social, you get our Ambassador Blueprint ($397 value) and 2 months of Zipify Pages ($194 value) for free.
Course Curriculum
Over 13 modules you will learn how to implement Laura’s 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you’re building a team from scratch.
Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.
SESSION 1: Think Like a Social Media Manager
COURSE VIDEOS
Welcome to Train My Social Media Manager
How to Think Like a Social Media Manager
SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
Session 1 Q&A and Feedback
SESSION 2: Forging Your Brand Identity
COURSE VIDEOS
Forging Your Brand Identity, with Ezra Firestone
Session 2 Q&A and Feedback
RESOURCES
Brand Identity Worksheet
SESSION 3: Finding Your Customer Avatar
COURSE VIDEOS
Why Customer Avatars Are Key for Social
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Transformation Grid
Session 3 Q&A and Feedback
RESOURCES
Customer Persona Example from BOOM!
The Customer Persona Canvas
Customer Avatar Questionnaire
The Transformation Grid
SESSION 4: Setting Social Media Goals
COURSE VIDEOS
Setting Social Media Goals
Facebook Walkthrough
Instagram Walkthrough
YouTube Walkthrough
Which Advertising Platforms Should I Use?
Session 4 Q&A and Feedback
RESOURCES
Goal Setting, Achieving & Measurement Worksheet
SESSION 5: Content Strategy & I.C.O.S.A.
COURSE VIDEOS
Content Strategy & The I.C.O.S.A. System
Session 5 Q&A and Feedback
SESSION 6: Content Ideation
COURSE VIDEOS
ICOSA Deep Dive: Ideation
Agora Walkthrough
Evaluating Content Performance with Google Analytics
Session 6 Q&A and Feedback
RESOURCES
The Content Grid
The Content Marketing Funnel
SESSION 7: Content Creation
COURSE VIDEOS
ICOSA Deep Dive: Creation
Video Formulas
Video Gear
Blog Process, with Colleen Taylor
Editing for Consumption, with Russ Henneberry
Visual Systems, with Alison Matheny
Video Content Formulas, with Ezra Firestone
Session 7 Q&A and Feedback
RESOURCES
Template: Blog Post, Email & Social
Video Gear Order List
Headline Formulas
SESSION 8: Content Optimization
COURSE VIDEOS
ICOSA Deep Dive: Optimization
IGTV: Resizing
Creating Quote Images
IGTV: Converting Horizontal Video to Vertical
Session 8 Q&A and Feedback
SESSION 9: Content Syndication
COURSE VIDEOS
ICOSA Deep Dive: Syndication
How To Upload A Video To YouTube
How To Upload A Video To Facebook
Pinterest Pin Tutorial
IGTV: Uploading Tutorial
How To Upload To Instagram Stories
Session 9 Q&A and Feedback
SESSION 10: Content Amplification
COURSE VIDEOS
ICOSA Deep Dive: Amplification
Amplifying a Blog Post Via Email
Session 10 Q&A and Feedback
SESSION 11: Content Data & Analysis
COURSE VIDEOS
ICOSA Deep Dive: Analysis & Re-ICOSA
Engagement Data in Facebook Creator Studio
Analyzing Content Performance in Google Analytics
Looking at Post Data in Agora Pulse and Klaviyo
Session 11 Q&A and Feedback
SESSION 12: Customer Communication
COURSE VIDEOS
Handling Customer Feedback / Protecting Your Brand’s Reputation
Session 12 Q&A and Feedback
RESOURCES
Responding on Social: Macro Examples
SESSION 13: Giveaways
COURSE VIDEOS
Giveaways
Social Contests
Session 13 Q&A and Feedback
RESOURCES
Giveaway Rules
Giveaway Checklist
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