The Uncomfortable Truth: Here’s What’s Really Happening in 2025
The DTC marketing landscape has fundamentally shifted, and yet most people are still fighting yesterday’s war.
📍 Context is now king
It used to be simple: Static Ad → VSL → Sale. Those days are mostly gone. Now it’s all about context. The customer journey on native is very different from the journey on Meta or YouTube. You need unique funnel assets for each platform. And more importantly, you need to understand the unique buying psychology for prospects on each platform too.
🤖 AI has changed the game completely
But 99% of people are using it wrong. They’re getting mediocre outputs because they don’t understand how to be the strategist, the architect, the “copy thinker” who directs the AI.
🧠 Holistic thinking beats fragmented tactics
Freelancers and newer copywriters think they can just “learn to write emails” or some other type of copy asset and get paid. That’s not how it works. You need to understand the entire customer journey from cold traffic to repeat buyer, across every platform, with every type of asset working in harmony.
⚡ Speed is the new competitive advantage
While your competitors spend months launching a campaign, you could have tested 10 different approaches and found your winner.
The copywriters and marketers who adapt to this new reality will thrive.
Those who don’t will become irrelevant.
Take a Look at What’s Inside RMBC II
This isn’t another VSL course. This is the complete D2C marketing system for 2025. Check out what’s included in the core modules of RMBC II.
Part 1. Foundations and the State of D2C Marketing in 2025
• What is Copywriting?
• The Two Crucial Customer Journeys You Need to Understand
• What Sales Funnels Look Like in 2025
• The True Purpose of Direct Response Marketing
• Context is King: Why All Advertising Starts With Product/Market Awareness and Platform-Specific Strategies
• The RMBC II Approach: Simplifying Complexity & Leveraging AI
Part 2. Deep Research
• Product/Market Awareness – What it Is, Why it Matters, the Deep Research Process for identifying the Product/Market Awareness Level of Your Core Customer (And How to Speak To Them)
• Competitor Research – Deep Research Process for Doing Competitor Analysis to get Claims For Your Own Product and Differentiate Yourself From Competitors
• Psychographic Research – Understanding the Deep Psychological Drivers of Your Prospect
• Unified Research Document – Putting the Above Together Into One Document that Can be Fed to LLMs When Writing Copy
• Ingredient Research (When Relevant) – Using Perplexity (Or Other LLMs) To Get Studies, Claims, and Citations for Any Supplement Formulation in Under 5 Minutes
Part 3. Unique Mechanisms
• Overview
• UM Ideation With LLMs
• UM Evaluation Process Using LLMs
• UM Expansion with Claude
• Claude Project Setup for Unique Mechanisms
Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.
• Sales Copy Structure Core Training With Multiple Long and Medium Form Examples
• Financial Long Form Example
• Medium Form VSL Breakdowns
• Short Form VSL Breakdowns
• Hooks Training
• ADHD Hook Video Ads
• In-Feed vs. On Page VSLs
Part 5. Brief 2.0
• The old brief vs the New Brief
• The Brief 2.0 Generator (Claude Project)
• Brief Generation Examples
Part 6. VSL Copy Part II
• Setting Up Claude Project Recipes for Long, Medium, 3-7 Minute, and Short VSLs
• VSL Creation Walkthroughs and Examples: Long, Medium, 3-7 Minutes, and Short
Part 7. RMBC II Mid-Course Recap
• Summarizing everything we’ve covered so far, including an explicit breakdown of the processes you just learned and how they fit together
Part 8. Advertorials
• Overview of Advertorials Including Purposes, Common Elements, Why they Vary in Length, and How They Fit Into the Broader Marketing Funnel Context
• Specific Journey Walkthroughs: Meta and Native
• Claude Projects Setup for Generating Endless Advertorials of All Lengths and for All Platforms
Part 9. PDPs (Landing Pages)
• PDP Overview: Different types, different lengths, and different purposes. Understanding why some are essentially long sales letters, and some are very short and basic. Fitting them into the overall A→B marketing funnel journey
• Numerous Breakdowns and Examples – deconstructing their purpose, important elements, etc.
• Using AI to Create Outlines from Winning PDP Structures and then Instantly Generate New Ones
Part 10. Checkouts
• Walkthrough of Multiple Checkout Examples
• Identifying common conversion elements and opportunities for improvement
• Understanding why some are very basic and some are longer
Part 11. Ads
• In-Depth Walkthroughs of Various Ad Styles and Structures on Meta (SPG), Native (Dynh at Adxp), Google (David OConnell), TikTok (Maxwell Finn), and YouTube (Tom Clayson at Tried and True)
• AI Processes for Generating Winning Ad Copy Fast
Part 12. The 15 Factors that Determine Your Funnel Structure
• Gives you a specific set of criteria for evaluating any product or offer you’ll be selling, and then determining the optimal funnel structure to create
• This is insanely powerful and nobody has ever done a training like this to my knowledge
Section II: From B to C (and D, and E, and F…)
The complete post-purchase customer journey
Part 13. Upsells
• Psychology, Strategy, Funnel Economics, and Purposes of Upsells and Cross-Sells
• Multiple Upsell Walkthroughs including a Cleaning Product, Protein Bars, Supplements, Biz Opp, and Info Products
• Claude Project Setup and Examples for Generating Endless Upsells for Any Offer
Part 14. Email Marketing Journeys
• Abandon Carts – Purposes, Economics, and Why people Don’t Buy. Example Flows for Supplements and Book a Call Funnels
• Welcome Series – Purpose, Walkthroughs for eCom Supplement, High Ticket (Consumption), and Digital Course with Push to Book a Coaching Call
• Promotional Sequences – Holiday Promos and Flash Sales with Examples for Supplements, Digital Product (BizOpp Saas). Includes 3 Day Sale, 5 Day Sale (Thanksgiving and Black Friday) and 24 Hour Flash Sale Examples for Both
• Reorder Sequences and Winbacks. Reorder sequences for supplement buyers, Winback Sequences for Supplement Buyers and SaaS Subscription Cancelers
• Claude Project Setup and Walkthroughs for Generating Endless Email Sequences of Any Type and for Any Product or Service
ABOUT Stefan Georgi
A brief snapshot of Stefan Georgi track record:
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Produced all of the copy assets for two different DR companies that scaled from $0 to over $100MM in a single year.
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Took my first supplement company ever from $0 to $23MM within 2 years.
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Exited two businesses in the last 18 months – a call center I built to 8 figures and an AI-powered SaaS with tens-of-thousands of members.
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Scaled my telemedicine company to ~$20MM in revenue in 2024 (our first year) and a $50MM+ run rate in 2025
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Launched a New Skincare Brand in Late 2024 That’s Now Scaling Profitably on Cold Traffic
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Helped hundreds of DTC businesses generate hundreds of millions of dollars in additional revenue through my CA Pro Mastermind.
RMBC II isn’t a course about how to write copy.
It teaches you how to think about copy in a holistic way, and then it gives you the step-by-step system needed to produce the funnel assets that turn prospects into buyers. Enroll Now
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