What you'll learn
Top Essential Business Concepts
The Foundation of Selling - Sales Fundamentals -
Effective advertising and marketing communications
Fundamentals Of Business Analysis
Fundamentals Of Management concepts
PART 1 - Top Essential Business Concepts
Business course to learn the foundation concepts underlying all businesses, small to large. a video tutorial that covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.
PART 2 - The Foundation of Selling - Sales Fundamentals -
When sales forces are managed well, companies drive more revenue. in this course, we explain what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. we also reveal how to motivate individual salespeople and teams with compensation and quotas. last, we provide an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.
We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches.
PART 3 - Marketing
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. we explain marketing's role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. you'll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors.
finally, you'll learn how to launch the campaign and measure its performance. this course includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.
PART 4 - Advertising
Business course to learn the fundamentals of effective advertising and marketing communications. in this course, we provide an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. we outline the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
This course includes: defining your audience, crafting your message, placing your ad, establishing a digital, competitive, and editorial presence, working with advertising partners, and working with an ad agency.
PART 5 - Business Planning
looking to build a business or expand the one you're already running? you'll need to build a business plan before you do. a video tutorial walks through the process of defining your business, researching the market, and determining your product.
PART 6 - Fundamentals Of Business Analysis
When you're trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and assess your organization's operations. business process modeling helps you see the big picture by allowing you to translate your business processes into easily understood pictures. in this course , we walk you through the most widely used business process modeling diagrams—context, functional flow, cross-functional flow, and flowchart—and explains the purpose of each one. we share unique features, explains how to use that technique to create a diagram, and points out how to avoid common pitfalls. we also pull it all together by comparing process diagrams to help you determine which diagram you should use to document your organization's business process. this course include: using common modeling tools, determining when to use a modeling diagram, avoiding the pitfalls associated with each diagram, creating diagrams, and leveraging key stakeholders.
PART 7 - Fundamentals Of Management concepts
Designed for undergraduates in management studies. Focusing on fundamental management concepts, issues and practices, the course relates basic management, organisational and leadership theories to the achievement of organisational excellence, and enables students to appreciate the complex relationships between an organisation and its stakeholders and the larger environment of economics, market forces, demographics and technology.
From ethics, globalisation and diversity management to the impact of organisational structure and culture on company performance, and from leadership models to organisational politics.
PART 8 - Finance
Finance courses, what is finance? understanding financial statements, managing finances in the short term, analyzing risk and return, obtaining long-term financing, understanding the stock and bond markets, understanding the ipos, working with financial institutions, using capital budgeting, and creating simple personal saving and investment plans.
PART 9 - Small Business Owners
small business owners course provides short lessons that reveal the secrets of running a successful small business. this series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, finance, and more.
PART 10 - Digital marketing
digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
PART 11 - Fundamentals of Budgeting
What is budgeting? Basically, it’s making sure that you’re spending less than you’re earning and planning for both the short and long term. Budgeting is entirely optional, but it’s an important component of financial success. It’s not difficult to implement, and it’s not just for people with limited funds. Budgeting makes it easier for people with incomes and expenses of all sizes to make conscious decisions about how they’d prefer to allocate their money. It can also help people save for retirement, emergencies, a new car, college tuition or just about anything.
PART 12 - Financial plan
Financial planning is the task of determining how a business will afford to achieve its strategic goals and objectives. Usually, a company creates a Financial Plan immediately after the vision and objectives have been set. The Financial Plan describes each of the activities, resources, equipment and materials that are needed to achieve these objectives, as well as the timeframes involved.
PART 13 - Investment
What is an 'investment'? an investment is an asset or item acquired with the goal of generating income or appreciation. in an economic sense, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth. in finance, an investment is a monetary asset purchased with the idea that the asset will provide income in the future or will later be sold at a higher price for a profit.
understanding 'investment' the term "investment" can refer to any mechanism used for generating future income. in the financial sense, this includes the purchase of bonds, stocks or real estate property. additionally, a constructed building or other facility used to produce goods can be seen as an investment. the production of goods required to produce other goods may also be seen as investing.
PART 14 - Entrepreneurship
understanding entrepreneurship basics and fundamentals. An entrepreneur is someone who organizes, manages, and assumes the risks of a business or enterprise. An entrepreneur is an agent of change. Entrepreneurship is the process of discovering new ways of combining resources. When the market value generated by this new combination of resources is greater than the market value these resources can generate elsewhere individually or in some other combination, the entrepreneur makes a profit.
PART 15 - Marketing content
what is content marketing? content definition, basics, and best practices. Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today's marketplace. With so many options to create high-quality content and a tailored marketing strategy, content marketing is a perfect fit for virtually every business in every industry.
Part 16 - Financial reporting
Financial reporting serves two primary purposes. First, it helps management to engage in effective decision-making concerning the company's objectives and overall strategies. The data disclosed in the reports can help management discern the strengths and weaknesses of the company, as well as its overall financial health. Second, financial reporting provides vital information about the financial health and activities of the company to its stakeholders including its shareholders, potential investors, consumers, and government regulators. It's a means of ensuring that the company is being run appropriately. You should note that if a company is publicly traded, it is subject to some very strict reporting regulations enforced by the Securities and Exchange Commission (SEC).
PART 17 - Setting goals
To accomplish your goals, however, you need to know how to set them. You can't simply say, "I want" and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it. In between, there are some very well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.
PART 18 - Time management
Time Management Definition “Time management” is the process of organizing and planning how to divide your time between specific activities. Good time management enables you to work smarter – not harder – so that you get more done in less time, even when time is tight and pressures are high. Failing to manage your time damages your effectiveness and causes stress. The Key to Good Time Management: Understanding The Difference Between Urgent and Important ‘Urgent’ tasks demand your immediate attention, but whether you actually give them that attention may or may not matter. 'Important' tasks matter, and not doing them may have serious consequences for you or others.
PART 19 - Email Marketing
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
PART 20 - Humain ressource
degree or level of freedom and discretion allowed to an employee over his or her job. As a general rule, jobs with high degree of autonomy engender a sense of responsibility and greater job satisfaction in the employee(s). Not every employee, however, prefers a job with high degree of responsibility.
PART 21- Small project
how to manage small projects? understanding project management basics and fundamentals. What is 'Project Management' Project management involves planning and organization of a company's resources to move a specific task, event, or duty towards completion. It typically involves a one-time project rather than an ongoing activity, and resources managed include personnel, finances, technology, and intellectual property. A project manager helps to define the goals and objectives of the project and determines when the various project components are to be completed and by whom; s/he also creates quality control checks to ensure completed components meet a certain standard.
PART 22- Online business
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
PART 23 - Sales for small busines
Sales is an important part of every small business; it's also a common challenge for many small business owners. If sales is something you struggle with in your small business, it can be helpful to spend some time getting a better understanding of the sales process and fine-tuning yoursales skills.
PART 24 - Sales prospecting
Sales prospecting is considered as one the first processes of the sales cycle. It is simply reaching out to potential customers. With the various advancements developed in the digital sphere, sales also have been influenced by more modern, advanced and efficient techniques and strategies.
PART 26 - Market segmentation
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).
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