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[eBook] The Birth of Korean Cool - How One Nation Is Conquering the World Through Pop Culture by Euny Hong

[eBook] The Birth of Korean Cool - How One Nation Is Conquering the World Through Pop Culture by Euny Hong

RM10.00
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Description

How did a really unhip country suddenly become cool?
How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?

Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?
And just how does South Korea plan to use pop culture to beat America at its own game.

Welcome to South Korea: The Brand.
In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.
South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

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🔥 Only soft copy of ebook will be delivered. No Hard copy.
🔥 All files will be delivered through Google Drive.
🔥 Lifetime Access

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Have fun! Happy reading.

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