Here’s What You Get:
Module 1 – Getting Started: What you need to know to begin
How and why an email newsletter brings you clients
Three big newsletter challenges (and how to overcome them)
7 Secrets of a successful email newsletter
Key beginner mistakes to avoid
Module 2 – What to Write About: Developing topics that resonate with your audience
How to identify your expertise
How to identify your perfect client
How to decide what to write about
How to identify an endless supply of fresh, useful content
Module 3 – How to Write: Simple ideas and techniques for making writing easier
Finding – and using – your unique, authentic voice
The importance of writing with detail
The “I can’t write” obstacle and how to overcome it
Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection
Why personal stories are so powerful
How to weave personal stories into your newsletter
A simple article structure for any newsletter
Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience
Developing your standard layout
Creating a “layout skeleton”
Headers and subheaders and why they matter (a lot)
Balancing useful vs. promotional content
Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact
Optimizing newsletter length
Whether or not to require a “click to read”
Understanding which format types are the most effective
Formatting for smartphones and tablets
Module 7 – Expanding Your Reach: Leveraging your content in multiple ways
Integrating and maximizing social media
Blog, newsletter or both?
(Many) additional uses for your newsletter content
Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results
Email Vendors – why you need one; what to look for
Do you need a designer?
Do you need a tech resource?
Do you need an editor?
Do you need a virtual assistant?
Module 9 – How to grow your list: Proven tactics for increasing audience size
Start with the people you know
Optimize your web site
Share your content broadly
Leverage public speaking opportunities
How to grow without spamming people
Module 10 – Delivery Logistics: Tips and guidelines for in-box success
When and how often to publish
How to get your newsletter opened
Welcoming new subscribers
Managing “bounce-backs”
Measuring success
Staying motivated!
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Product Details: https://tinyurl.com/6upapvk4
File size: 1.6GB
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