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[Bundle eBook] 行为设计学系列:零成本改变+打造峰值体验+让创意更有黏性+掌控关建决策(套装共4册) by 奇普·希思, 丹·希思

[Bundle eBook] 行为设计学系列:零成本改变+打造峰值体验+让创意更有黏性+掌控关建决策(套装共4册) by 奇普·希思, 丹·希思

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“行为设计学”——源自斯坦福大学的行为科学 希思兄弟经典系列,美国硅谷、创业圈、商业圈奉为“圣经”的指导书 适合创业者、产品经理、广告策划、品牌推广、互联网从业者一读再读 套装包括4本书+函套。 1. 《行为设计学:让创意更有粘性》:揭秘创意背后的情感引力和逻辑说服力,一本书帮你创意“粘在”他人头脑里。 2. 《行为设计学:打造峰值体验》:体验时代的思维法则,一本关于人性和套路的书 。 3.《行为设计学:零成本改变》:为改革者提供了有效的思维策略。改变未必容易,但这套逻辑起码能让人看清问题、找到对策。 4.《行为设计学:掌控关键决策》 :揭秘决策背后的动机和思维漏洞,一本书帮你搞定“选择恐惧症”。 习惯改变、用户体验、消费者购买、产品设计、广告创意、品牌推广、社会影响、员工管理、生活中的一切都需要行为设计。

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