The “Assessment Action Ascension Version 2.0” course by Andrew Foxwell is an advanced Meta (Facebook and Instagram) advertising training program for junior to mid-level media buyers, agency teams, and in-house marketers aiming to master every stage of the Meta ads journey—from initial assessment to campaign scaling and advanced strategy. This comprehensive program is known for its practical, results-focused approach, transforming theoretical marketing knowledge into hands-on skills via live case studies, audits, and actionable playbooks.
What You’ll Learn
Client Goal Setting & Reporting: How to manage expectations, define KPIs, build financial models (CAC, LTV, profitability), and use data from tools like Northbeam and Triple Whale.
Meta Account Assessment & Optimization: Deep-dive campaign and pixel audits, proper attribution practices, first-party data integration, and daily optimization protocols.
Funnel Strategy & Audience Building: Mastering prospecting, ABO vs. CBO, dynamic ads, retargeting, catalog campaigns, and advanced audience modeling.
Creative Strategy: Developing and testing multiple creative angles, effective use of UGC, whitelisting, ad variable testing, and scale frameworks.
Technical Performance & Tools: Expert training in Google Data Studio, Supermetrics, web campaign integration, catalog setup, and troubleshooting for tracking accuracy.
Advanced Meta Tactics: Performance evaluation, creative review frameworks, and adapting to algorithm or privacy changes.
Topics Covered
Client goal setting and expectation management
Meta account assessment and optimization
Client reporting
Client expectations
Internal reporting
What metrics to focus on to drive sales
Reporting with third-party tools, including Northbeam and Triple Whale
Attribution window choices and decision making
Why first-party data matters
Soft reporting metrics
Hard reporting metrics
Performance evaluation
Daily optimization
Helping clients figure out what numbers they have to hit
Custom metrics
Google Data Studio / Supermetrics
Explaining attribution
Audience structure
Testing ABO
Alternative non ABO testing
ASC
Prospecting audiences
Middle funnel and bottom funnel structure
Dynamic ads for broad audience
An ideal remarketing setup
Using your catalog properly
Finding new customer segments
Retargeting
Web Campaigns
Setting up Meta Shops properly
Bidding
Cost cap
Reporting for media buyers
Using Advantage+
The importance of social proof
Landing pages to test
Creative sourcing
Creative cornerstones
Types of creatives needed
Whitelisting
Managing an in-house creative team
Creative testing and scaling
Sandbox and dynamic testing framework
Creative scaling
Creative review process
Analyze past performance
Hard and soft reporting metrics
Checking your pixel
Checking your catalog
Checking your events
Sourcing UGC creators
and SO much more!
Course Features & Format
25+ In-Depth Video Modules: On-demand workshops each covering a vital aspect of Meta advertising.
Live Q&A with Andrew Foxwell: Monthly office hours to get expert feedback and solve real campaign challenges.
Real Client Case Studies and Account Audits: Step-by-step breakdowns to bridge theory and execution.
Downloadable Resources: Playbooks, SOP checklists, templates, creative briefs, audit frameworks, bidding calculators, and reporting dashboards.
Private Slack Community: 12 months access for networking, job leads, collaboration, and ongoing support.
Lifetime Access to Course and Updates: Unlimited replays of all modules and new future content.
Certificate of Completion: For credentialing and professional growth.
This course is praised for eliminating months of trial and error, standardizing team training, and consistently helping marketers scale client results and advance their digital marketing careers. It’s suitable for those ready to move from basic boosting to enterprise-level campaign management and industry best practices.
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Product Details: https://tinyurl.com/2vvafpf2
File size: 4.1GB
Payment and delivery:
1. Please provide your EMAIL address in “message:” during checkout.
2. The download link will be emailed to you after payment has been confirmed.
🔥 All files will be delivered through Google Drive.
🔥 Lifetime Access
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Enjoy learning!
