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[eBook] 10W+走心文案是怎样炼成的 by 卢建彰

[eBook] 10W+走心文案是怎样炼成的 by 卢建彰

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Description

做广告,如果你还没搞清楚这点,那么你的广告,有人看才怪。
这是个“故事力”至上的年代,
说一个精彩的好故事,效果远胜花俏的营销手段。
因为唯有故事,才能打动人心。
8层总监级故事力训练,锻炼你的“文案大脑肌”;
解构12个真实4A出品走心故事,手把手教你写出走入顾客心的总监级文案;
本书作者奥美、智威汤逊前创意总监卢建彰,
累积广告界摸爬滚打十余年的经验,
全力将打造故事力的心法分享给你,
教你说出好故事,也活出好故事。

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