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[eBook] 那些让文案绝望的文案 by 小马宋

[eBook] 那些让文案绝望的文案 by 小马宋

RM10.00
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Description

什么文案60年前就在使用互联网思维？
　　什么文案让一辆小车在崇尚大车的国度□□不衰？
　　什么文案让做文案的人产生"既生瑜何生亮"的绝望？
　　没错，它是甲壳虫。
　　远在上世纪五六十年代，这些文案让这辆不起眼的小车□□不衰。
　　它的文案风趣而又言之凿凿，它的文案机智而又无可辩驳。
　　它充满自黑精神，善于借势时事热点，懂得乖巧卖萌，也是天生的段子手。
　　为了让国内读者一睹这一系列经典文案，我们将其中80篇长文案翻译整理，这就是《那些让文案绝望的文案》，内容包括：
　　1.甲壳虫经典广告及文案（广告原图、文案英文原文及翻译）共80篇；
　　2.《小马宋文案扯淡录》共8篇与广告及文案创作相关的文章；
　　3.《一个广告文案的自白》共7篇，包括完整的7个系列文案及创作时的想法和思路。



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