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[eBook] 那些让文案绝望的文案 by 小马宋

[eBook] 那些让文案绝望的文案 by 小马宋

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Description

什么文案60年前就在使用互联网思维?
  什么文案让一辆小车在崇尚大车的国度□□不衰?
  什么文案让做文案的人产生"既生瑜何生亮"的绝望?
  没错,它是甲壳虫。
  远在上世纪五六十年代,这些文案让这辆不起眼的小车□□不衰。
  它的文案风趣而又言之凿凿,它的文案机智而又无可辩驳。
  它充满自黑精神,善于借势时事热点,懂得乖巧卖萌,也是天生的段子手。
  为了让国内读者一睹这一系列经典文案,我们将其中80篇长文案翻译整理,这就是《那些让文案绝望的文案》,内容包括:
  1.甲壳虫经典广告及文案(广告原图、文案英文原文及翻译)共80篇;
  2.《小马宋文案扯淡录》共8篇与广告及文案创作相关的文章;
  3.《一个广告文案的自白》共7篇,包括完整的7个系列文案及创作时的想法和思路。



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