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[eBook] 超文案:微时代的创意文案指南 by 朱冰

[eBook] 超文案:微时代的创意文案指南 by 朱冰

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Description

《超文案:微时代的创意文案指南》一本微创意时代文案人的进阶指南!
  微创意时代,谁在写文案?答案是,所有人。谁需要写文案?答案是,所有人。谁在看文案?答案是,所有人。文案没有高矮胖瘦的规定长相,没有一二三四的固定要求,有的就是,怎么才能勾起他人的探索欲望和共鸣。
  《超文案:微时代的创意文案指南》作者朱冰,长期从事创意文案教学与创作,通过对TOP100优秀文案的深度解析,分别从优秀文案的品相与功能,从写手到高手的独特历练,从文案写作目的、态度,探索一流文案生成路径与写作哲学。作者把所有文案“术”层面的东西化于无形,除了关注文案本身,更关注对优秀文案作品背后的文案人、广告人的体察。

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