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[eBook] 认同感:用故事包装事实的艺术 by 吉姆•西诺雷利

[eBook] 认同感:用故事包装事实的艺术 by 吉姆•西诺雷利

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Description

人们往往愿意相信事实和数据,但无意间却会被故事吸引,并沉浸其中。这是为什么呢? 
  因为“我们无法通过智力去影响别人,情感却能做到这一点”(亚里士多德)。经过情感故事包装过的事实,会以洪流般的势头迅速打开人们的心门,进而极大程度地影响人们的心理走势。 
  本书以故事思维在品牌传播过程中的作用为切入点,重新发掘了故事的潜在力量:故事不仅是一种艺术创作方式,更是一种异于逻辑和数据的思维模式,这种模式可以塑造一种深层次的认同感,从而适用于日常社交、职场管理、市场营销等领域。 
  基于此,本书还提供了一系列技术手段:收集故事背景、原型分析、完成故事摘要、激发灵感、寻找意义等。读完这本书,你会掌握更多的生活艺术,成为一个“有内容”的人。


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