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[eBook] 电子商务文案策划与写作:软文营销 内容营销 创意文案 by 廖敏慧 、 吴敏 、 李乐

[eBook] 电子商务文案策划与写作:软文营销 内容营销 创意文案 by 廖敏慧 、 吴敏 、 李乐

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Description

电子商务文案岗位是基于我国蓬勃发展的电子商务行业而兴起的一类职业,随着电子商务行业的飞速发展与逐渐完善,社会对电子商务文案人员的需求也越来越大。本书针对电子商务文案这一岗位,从岗位要求、职业素养、学入手,详细介绍了电子商务文案撰写攻略、商品认知与卖点提炼、网店内页文案策划与写作、网络推广文案策划与写作、内容电商文案写作与发布等知识。本书内容层层深入,且实例丰富,为读者全方面介绍电子商务环境下文案策划与写作所需的知识和技能,能有效地引导读行文案策划与写作的学

本书可作为高等院校电子商务专业相关课程的教材,也可供有志于或者正在从事电子商务文案相关岗位的人员学考。



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