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[eBook] 爆品战略:39个超级爆品案例的故事、逻辑与方法 by 金错刀

[eBook] 爆品战略:39个超级爆品案例的故事、逻辑与方法 by 金错刀

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Description

爆品是一种极端的意志力,是一种信仰,是整个企业运转的灵魂!

  爆品正成为这个时代的商业法则;做爆品则是每家企业都要面临的生死抉择。

  爆品专家金错刀梳理了自福特T型车以来,全球100多年的爆品发展史,总结出苹果、腾讯、小米等39个超级爆品背后一套经过实践检验的系统性方法——爆品研发“金三角法则”。除此之外,金错刀更进一步指出打造爆品首先是一种信念,一种精神信仰,其次是围绕爆品进行的企业架构重组和企业文化重建,最终才能将企业打造成源源不断产生超级爆品的平台。

  在这本颠覆性著作中,金错刀剖析了打造爆品的有效策略和常见陷阱,指明了传统工业时代爆品和互联网时代爆品的本质区别:一个是基于渠道利益分配的产物,一个是基于用户需求的流量导入;为众多传统企业转型提供了可靠的路径和参考。

  翻开本书,了解39个超级爆品案例的故事、逻辑与方法。



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