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[eBook] 文案的基本修养 by 东东枪

[eBook] 文案的基本修养 by 东东枪

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Description

这本书撰写时预设的读者是那些刚刚入行,或从事文案、创意工作时间不长,对于很多业务问题及相关名词、知识还心存困惑的初级创意从业人员。

  书中所谈的,是那些可能会构成一个广告创意人员基本修养的认识。是“认识”,所以更偏重道理,而非技巧。是“道”,而非“术”。

  有了这些基本的认识,才有可能把事情做对,才知道什么是对,什么是错,什么是好,什么是坏。这些,就是所谓“基本修养”了。

  修养是基础,但并不只是基础。有时候一件事做到高级,比的还是修养。面对同一个问题时,是不是能比别人有更多的角度、更丰富的素材、更深入的思考,让你有一些更快速、更准确的分析和判断,靠的可能就是这种“认识”,这种“修养”。



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