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[eBook] 文案创作完全手册 by 罗伯特·布莱

[eBook] 文案创作完全手册 by 罗伯特·布莱

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Description

你还在为好创意绞尽脑汁、用标新立异来吸引消费者吗?还在抓不到重点、用华丽夸张的词汇写文案吗?布莱在《小学堂·文案创作完全手册:文案大师教你一步步写出销售力(第3版)》中强势主张“广告的目的不是要讨好、娱乐观众或赢得广告大奖,而是要把产品卖出去”。在这部多年为广告界推崇的文案经典中,文案大师布莱结合了多年的实战经验,告诉您如何才能写作出极具销售力的广告文案。
  充满销售力的广告文案讲求有效地叙述,《小学堂·文案创作完全手册:文案大师教你一步步写出销售力(第3版)》将教你如何通过技巧性的叙述来体现充分的说服力和命中率。书中介绍了如何写出引人注目的标题;揭秘了经验丰富的老鸟创作极具销售力的好点子所遵循的步骤;阐述了如何挖掘一件产品的特色,并将它转化为能强烈吸引顾客的产品功效……跟着这位文案大师的一步步指点,您将能完美写出“超好卖”的文案。



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