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[eBook] 微文案：碎片时代的文案创意手册 by 朱冰

[eBook] 微文案：碎片时代的文案创意手册 by 朱冰

RM10.00
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Description

屏幕时代，人类获取信息更趋碎片化，社交媒体崛起，相较于高规格、大制作的创意，微创意产品的传播显然更有优势。

而创意产品的盛行与衰落，与创意文案密不可分。

《微文案》一书，作者将创意产品的生产过程拆分为策划、生产及推广三个阶段，并集结学院、民间以及云端的海量经典案例，从方法论到案例集，针对这三个阶段涉及的创意文案——从概念文案、操作文案到营销文案，分别给予写作指导，解密创意产品的超级生产链条。

这本书是屏幕时代创意从业者案头不可或缺的工具书。



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🔥 Only soft copy of ebook will be delivered. No Hard copy.
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