{{ 'fb_in_app_browser_popup.desc' | translate }} {{ 'fb_in_app_browser_popup.copy_link' | translate }}

{{ 'in_app_browser_popup.desc' | translate }}

MENU CART {{currentCart.getItemCount()}}
[eBook] 广告文案：文案人的自我修炼手册 by 乐剑峰

[eBook] 广告文案：文案人的自我修炼手册 by 乐剑峰

RM10.00
{{shoplineProductReview.avg_score}} {{'product.product_review.stars' | translate}} | {{shoplineProductReview.total}} {{'product.product_review.reviews' | translate}}
{{amazonProductReview.avg_rating}} {{'product.product_review.stars' | translate}} | {{amazonProductReview.total_comment_count}} {{'product.product_review.reviews' | translate}}
Quantity Product set quantity
Sign in/up now
Add to Wishlist
Sign in/up now
The maximum quantity per submit is 99999
This quantity is invalid, please enter a valid quantity.
Sold Out

Not enough stock.
Your item was not added to your cart.

Not enough stock.
Please adjust your quantity.

{{'products.quick_cart.out_of_number_hint'| translate}}

{{'product.preorder_limit.hint'| translate}}

Limit {{ product.max_order_quantity }} per order.

Only {{ quantityOfStock }} item(s) left.

Please message the shop owner for order details.
Sign in/up now
Add to Wishlist
Sign in/up now

Description

成为广告精英没有捷径，但《广告文案》这本书却能让你少走弯路　　能写文章，就能写好文案吗？　　辞藻华丽，就是好文案吗？　　新媒体环境下，文案人需要修炼哪些技能？　　这本全新版《广告文案》为你揭开文案工作的神秘面纱，让你轻松入行，提升有路。书稿脱胎于作者大学课堂讲义及企业内部培训教案。本书精选400则经典华文广告作品，近200张生动直观的插图，有近550则广告案例，且60％以上为作者原创。每一章还配有“头脑风暴”与“实战演练”课后测试题。在这本书里，你可以学到广告创意的发想方法；平面、电视、广播、户外、网络等多媒介文案创作的方法与技巧；熟悉专业广告公司的作业流程；更可学习“图文搭配的秘诀”，掌握“广告口号”“品牌命名”“产品样本”的写作要领。　　它好读、好用、实战，阐释了这一行业所需的基本素养以及精英技能，适合广告、营销、设计或相关专业的学生，刚踏入广告行业的新鲜人，以及所有对广告或文案有兴趣的读者。


Payment and delivery:
1. Please provide your EMAIL address in “message:” during checkout.
2. The download link will be emailed to you after payment has been confirmed.

🔥 Only soft copy of ebook will be delivered. No Hard copy.
🔥 All files will be delivered through Google Drive.
🔥 Lifetime Access

Kindly PM us if you are looking for other ebooks.
Have fun! Happy reading.

Customer Reviews

{{'product.product_review.no_review' | translate}}

Related Products