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[eBook] 实用文案与活动策划撰写技巧及实例全书 by 金岩

[eBook] 实用文案与活动策划撰写技巧及实例全书 by 金岩

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Description

精彩的文案与策划是企业的核心和灵魂,是竞争的利器。本书融理论性与实用性于一体,告诉你如何才能快速写出符合市场的实用文案,如何策划好活动,如何让活动出新意,如何做好活动预案确保活动出色完成等,本书有理论、有案例、有经验总结,因而,是一本策划工作者的案头必备工具书,既可以作为策划总监放大格局、超越自我的案头必备书,也可作为MBA教育的重要辅助教材;同时,它还是志向高远的普通策划人员和行业新鲜人的实战范本,同时对有兴趣的读者进入这一领域能起到导航作用。相信伴随着理论知识的增长和实战能力的提升,这本书将帮助他们进入一个全新的境界。
  你还在为漏洞百出的活动策划而当救火队员吗?你还在为好创意绞尽脑汁、用标新立异来吸引消费者吗?本部文案经典将不同领域、不同类别常用的策划文案尽收其中,帮助你减少工作中的闪失和意外。好读、好用、实战、实效,是本书的特色,教你一眼看穿问题的要害,像广告人和策划人一样写出销售力,策划出火爆的活动。
  《实用文案与活动策划撰写技巧及实例全书》归纳了国内外经典、实用的写作方法,结合作者十年来的经验和创新,帮你突破四大瓶颈,让你明白:会写文章≠会写文案,会写文字≠能写文案,辞藻华丽≠好文案,文案写得长≠文案写得棒,帮助你全面快速提高写作力和表达力:逻辑思考—严谨周密地看问题;流畅写作—全面提升文案水平;这本书能帮你:抓住人心—秒杀竞争对手;展现能力—有效整合资源;引爆创意—迅速创造财富。

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🔥 Only soft copy of ebook will be delivered. No Hard copy.
🔥 All files will be delivered through Google Drive.
🔥 Lifetime Access

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