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[eBook] 商业的本质套装（全3册：星巴克+优衣库+宜家） by 杨宗勇

[eBook] 商业的本质套装（全3册：星巴克+优衣库+宜家） by 杨宗勇

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Description

【不只是咖啡：星巴克的经营哲学】

商业街、写字楼、社区……随处可见“STARBUCKS COFFEE”的绿色标志。星巴克已经不只是咖啡店，更代表着一种时尚、一种文化。本书通过大量研究、分析，总结了星巴克独一无二的经营管理秘诀，展现了星巴克如何把握顾客需求、如何把关产品质量、如何坚持连锁经营体系、如何建立团队文化等，结合大量真实案例，多角度揭秘连锁业巨头的管理精髓和成功之道。

【成衣王国的秘密：优衣库的经营哲学】

柳井正创造了别人认为不可能的商业模式

从微不足道的西服店到亚洲zui会卖衣服的企业

深入挖掘优衣库无与伦比的“匠文化”

揭开日本首富柳井正的“逆市场销售法”，直击优衣库热销全球的经营秘笈

【用爱经营：宜家的经营哲学】

瑞典宜家集团是世界范围内少数几个令人眩目的商业奇迹之一，也是目前世界*的家居用品供应商。“为大众创造更加美好的日常生活”是宜家公司自创立以来一直努力的方向，围绕着这个大方向，宜家用爱经营，以人为本，亲近顾客和员工，不断提升自身实力和影响力。本书试图探寻宜家成功的秘密，通过大量实例，详尽分析其独特的产品开发、定价策略、成本控制、体验式营销、供应链体系、团队管理、品牌宣传等环节，为读者解读宜家悄然崛起，终成行业王者的成功法则。



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🔥 Only soft copy of ebook will be delivered. No Hard copy.
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