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[eBook] 吸金广告 史上最赚钱的文案写作手册 by 德鲁·埃里克·惠特曼

[eBook] 吸金广告 史上最赚钱的文案写作手册 by 德鲁·埃里克·惠特曼

RM10.00
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Description

几乎每个人都知道广告的重要性，但很少人懂得怎样的广告才能发挥作用。本书开篇就明确告诉读者，商业广告的目的就是为了赚钱，只有能说服顾客掏钱的广告才是有效的广告。本书首先从分析顾客出发，揭开购买的秘密，通过消费心理学的基本原则告诉读者：有效的广告要能以情感促使购买，以理智诠释购买。接下来，讲述了广告文案具体的写作技巧，从标题到内容写作，从版面到字体选择多方面教读者怎样写出能够打动并最终说服顾客购买的文案。 


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🔥 Only soft copy of ebook will be delivered. No Hard copy.
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