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[eBook] 一个广告人的自白 by 大卫·奥格威

[eBook] 一个广告人的自白 by 大卫·奥格威

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Description

在这本书中,奥格威坦诚地介绍他本人和奥美广告公司的宝贵经验,包括怎样经营广告公司、怎样争取客户、怎样维系客户,怎样当一个好客户,怎样撰写有效的文案、怎样制作上乘的电视广告等等。



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