Here’s What You Get:
A step-by-step video approach to building and scaling your fashion brand in the easiest, quickest, and most enjoyable way possible.
21+ Hours Video Module Training
Our program delivers 21 hours of on-demand, comprehensive video modules accessible on mobile and desktop.
Design & Draw Illustrator Training
With no prior experience in drawing, design, or technical packages required, I’ll guide you from scratch, also providing pre-made templates to simplify the design process.
Access To 1-ON-1 Group Calls
Access to all our group call replay videos and enjoy a month of free trial access to live sessions, where you can directly ask questions and get tips.
Plug & Play Contracts & Templates
I’ll provide you with essential tools including cashflow templates, Lightroom presets for photo editing, shareholder contract templates, Canva plug-and-plays, and more.
Chapter 1
Branding & Business Strategy
Lesson 1 – Mission Statement And Brand Books
Lesson 2 – 5 W s To Building A Brand
Lesson 3 – Naming Your Brand
Lesson 4 – Logo And Name Creation
Lesson 5 – Budget For The Company
Lesson 6 – Registration And Trademarking Your Business
Lesson 7 – Do You Need A Business Partner
Lesson 8 – 10 Things To Review With Your Business Partner
Lesson 9 – Organizing Your Bank Account
Lesson 10 – Luxury Or Attainable Goods
Lesson 11 – Market Research
Lesson 12 – Timelines And Vision Boards
Lesson 13 – End Goals And Exit Strategy
Chapter 2
Operations & Customer Service
Lesson 1 – How To Deal With Fulfilment Warehousing
Lesson 2 – Team Management
Lesson 3 – Team Building
Lesson 4 – Team Dynamics
Lesson 5 – How To Handle Accountability
Lesson 6 – Self Operating
Lesson 7 – Outsourcing using XXXXXX
Lesson 8 – How to Streamline Your Business
Lesson 9 – How To Handle Investors
Lesson 10 – Creating Contracts
Lesson 11 – Team Management Using XXXXX Communication
Lesson 12 – Organizing Your Team
Lesson 13 – Email Ethics and Management
Lesson 14 – Staying On Task With XXXXXX
Lesson 15 – Developing Effective Polices
Lesson 16 – Importance Of Customer Reviews
Lesson 17 – Training and Managing Customer Service Team
Lesson 18 – Best Apps for Customer Service
CHAPTER 3
Product Development & Design
Lesson 1 – How To Send Designs Overseas
Lesson 2 – How To Draw A Flat Lay Using Illustrator
Lesson 3 – How To Create A Technical Package Using Illustrator
Lesson 4 – How To Get Fabrics From Your Factory
Downloadables: Technical Packages, Flat Lays & More
Chapter 4
Sampling & Production
Lesson 1 – Sourcing The Right Manufacture
Lesson 2 – Production Timeline
Lesson 3 – How to Determine Your Release Calendar
Lesson 4 – Production Map
Lesson 5 – Stages of Production and Sampling
Lesson 6 – How to Get Free Samples Made
Lesson 7 – Dealing With Quality Control
Lesson 8 – Do Business Overseas Without Hopping On A Flight
Lesson 9 – Creating And Sending Revision To The Manufacture
Lesson 10 – How To Order Sizes
Lesson 11 – How To Make A Purchase Order
Lesson 13 – Scaling And Ordering Units
Lesson 14 – XXXXX App For automatic factory Follow Ups
CHAPTER 5
Creative Direction & Content
Lesson 1 – How To Plan A Photoshoot, Models, Locations & More.
Lesson 2 – Photoshoot Checklist
Lesson 3 – How To Find A Good Budget Photographer & Videographer.
Lesson 4 – Secrets To Styling A Shoot Properly
Lesson 5 – How To Use Adobe Suite Lightroom
Lesson 6 – How To Use Adobe Suite Photoshop
Chapter 6
Retail & Wholesale Strategy
Lesson 1 – Cold Calling For Trade-shows
Lesson 2 – Cold Emailing And Brand Bookselling
Lesson 3 – How To Find And Manage Leads
Lesson 4 – Sales Wholesale Slang Fashion Terms
Lesson 5 – Attending Your First Tradeshow
Lesson 6 – Sales Management Using XXXXX app
Lesson 7 – Using XXXX app to get retailers.
CHAPTER 7
Socials, Marketing & Sales
Lesson 1 – Facebook Instagram and Tik Tok Marketing
Lesson 2 – How to determine a Winning FB/TT/IG Ads.
Lesson 3 – Instagram Communication Ethics
Lesson 4 – Organic Instagram Marketing
Lesson 5 – Referral Marketing
Lesson 6 – How to Plan An Attractive Instagram Grid
Lesson 7 – How to Negotiate With Influencers
Lesson 8 – How To Create Hype And Be Profitable
Lesson 9 – How To Set Up A Pop Up Shop
Lesson 10 – How To Throw A Brand Party
Lesson 11 – How To Get Celebrities and Influential People To Wear Your Brand
Lesson 12 – Looking For A Celebrity Stylist – Live Step-By-Step Tutorial
Lesson 13 – Influencer Research – What To Do Before Hiring
Lesson 14 – How To Attract Magazine Media
Lesson 15 – How to Research Your Competitors
Lesson 16 – How To Get A Professional Website For Under $2000
Lesson 17 – Do’s And Don’t Of A Website
Lesson 18 – How to Run A Successful Email Marketing Campaign With Klaviyo
Lesson 19 – WGSN Trend Reporting What Is It How To Use It
Lesson 20 – Make your E-Comm Site User-Friendly
Lesson 21 – Push Notification Marketing Push Owl
Lesson 22 – Shopify Apps To Increase Sales Productivity
Chapter 8
Finance & Loans
Lesson 1 – Cashflow Management ( Long Lesson )
Lesson 2 – Loans
Lesson 3 – Calculating Margins ( Long Lessons )
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