A CRASH COURSE ON BUILDING YOUR OWN BUSINESS FROM THE FOUNDERS OF 437
What You Get:
Module 1: Welcome to How TF Do I Start?
Introduction
The 437 story
How TF Do I Start? Workbook
Module 2: The Business Idea
Lesson 1: Idea Generation
Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.
Module 3: Manufacturing 101
Lesson 1: What to Look for in a Manufacturer
Lesson 2: How to Find a Manufacturer
Module 4: Manufacturing 2.0
Lesson 1: Design Process – From Techpack to Final Sample
Tech Pack Walk Through
Lesson 2: Logistics, Quality assurance and Costing
Module 5: Building a Collection
Lesson 1: Our Experience + Approach
Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
Costing Example
Purchase Order Walk Through
Module 6: That Cash Money
Lesson 1: Funding your business
Lesson 2: Finding resources to fund your business
Lesson 3: Risk and Reward
Module 7: Branding is KEY
Lesson 1: Establishing Branding
Lesson 2: Visual Identity
Lesson 3: Naming your Business
Lesson 4: Differentiating from competitors
Lesson 5: Branding Consistency
Module 8: Ecommerce Tips
Lesson 1: Getting Set up
Lesson 2: Uploading product + descriptions
Lesson 3: Landing Page Tips
Lesson 4: Becoming a trustworthy brand
Module 9: Operations
Lesson 1: Packing + Shipping
Lesson 2: Customer Service + Policies + FAQ
Module 10: Social Media Marketing + Mor
Lesson 1: Brand Exposure
Lesson 2: Social Media Platforms
Lesson 3: Growing through IG
Lesson 4: Instagram Growth Hacks
Lesson 5: Value Proposition
Lesson 6: Tik Tok for your brand
Lesson 7: Creating Conversion
Module 11: Influencer Marketing + Celebrity
Lesson 1: Everything you need to know about Influencer Marketing
Lesson 2: Paying for Influencers
Lesson 3: Finding Influencers for your brand Part I
Lesson 4: Finding Influencers for your brand Part II
Lesson 5: Influencer Outreach
Lesson 6: Influencer Gifting Part I
Lesson 7: Influencer Gifting Part II
Lesson 8: Large-scale influencers
Lesson 9: Celebrity gifting
Module 12: Launch Day Marketing
Lesson 1: Launch Day
Lesson 2: Selling Out
Lesson 3: Keeping the customer after your first order
Module 13: The Boring Stuff
Lesson 1: Incorporation
Lesson 2: Accounting
Lesson 3: Legal
Lesson 4: Human Resources
Module 14: Mindset
Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards and Use Manifestation
Module 15: Self Development
Lesson 1: Routines
Lesson 2: Balancing life as an entrepreneur
Lesson 3: Reading for an entrepreneur
Module 16: The Hard Parts No One Talks About
Lesson 1: Entrepreneurship Lifestyle
Lesson 2: Fear of failure
Lesson 3: Motivation as an Entrepreneur
Lesson 4: Successful brand > my health + happiness?!
Lesson 5: This shit isn’t easy
Lesson 6: You are more than your brand
Lesson 7: No one is perfect
Congratulations on Finishing How TF Do I start?
Frequently Asked Questions
Industry Terms 101
When to pay yourself a salary?
When to hire your first employee?
Best Marketing Dollars?
How to approach Press or PR as a small brand with little cash?
What tools do we use for planning, execution, and operations?
Hiring tip
Best business book?
Tips on balancing business with current job/school
How to pick someone’s brain?
How did you start building your business network?
Next Steps
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