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[eBook] 品牌22律:最受美国企业家欢迎的三大品牌经典之一 by 艾·里斯 & 劳拉·里斯

[eBook] 品牌22律:最受美国企业家欢迎的三大品牌经典之一 by 艾·里斯 & 劳拉·里斯

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Description

《定位经典丛书:品牌22律》中看似简单的“定律”蕴含了大师多年的实战心得;同时,本书所列“定律”起源于当前企业创建品牌过程中的普遍误区,针针见血,发人深省。从某种意义上讲,与其说这是22条“定律”,它们更像是两位大师关于创建世界级品牌的22条“告诫”。 
  《定位经典丛书:品牌22律》还对以大品牌、主导品牌、产品线延伸战略为特点的品牌建设的东亚模式专门进行了抨击,并用松下、三菱、三井、现代等典型日韩企业光鲜外表背后糟糕的盈利状况来说明这种模式的虚弱,这对长期以日韩企业为榜样和标杆的中国企业而言,颇具警示意义。 
  值得一提的是,这本不足10万言的书,刚一出版就相继名列《纽约时报》、《华尔街日报》的畅销书榜,甚至在本书首次出版十年之后的2009年,仍被美国资深经理人们推选为必读的“三大品牌经典之一”。 
  希望更多的中国企业从《品牌22律》中体会创建品牌的真义,踏上创建世界级品牌的正道。



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